JonathanH's blog

Customer insight is an elusive measure to obtain. You can look at all the analytics in order to find certain trends and hang ups, test ad copy, landing pages, etc. Knowing what to change might allow an increase in the conversion. However, these metrics might only tell you want to change, not why or how to change it. So how can easily garner customer insight into the performance, or lack thereof, concerning your website?

It is one of the oldest tricks in television plots, the evil twin. Whenever a fledging series is looking for plot, insert evil twin to cause havoc and peril for the protagonist. This usually comes complete with "evil" mustache, goatee, or beard. Case in point, evil Michael Knight from Knight Rider...

Months before a movie opens the Internet is flooded with marketing, bloggers talking about the marketing (I realize the irony), stills of on-set action, trailers, etc. Of course this is all to create hype to in turn bolster the box office opening weekend numbers.

Despite many objections, Google Page Rank is an inescapable metric in the online community. Two forms of Page Rank exist online: what Google lets you see in the Google Page Rank Toolbar and what your Page Rank actually is in the Google servers. The Google Toolbar PR is seen by many on the Internet as a be-all and end-all in gauging the credibility of a particular site.

Everybody's got to have a gimmick, a shtick. Pizza Hut has the cheese crust, car dealerships throw in the key chain, and in the online marketing and seo industry, one of these gimmicks is the free marketing tools offered by websites that guarantee to yield results for the marketing team lucky enough to find them first. Over the past year, many sites and marketing tools have been used and discarded, however a few gems have managed to woo us into regular usage.

Overall Website Measurement:

Anyone in marketing has experienced it, the 2:00 pm creative push to brainstorm ideas for the next step in a campaign, the next big breakthrough. With coffee in hand, you stagger into an office only to sit there, staring at your colleagues staring back at you. Inevitably, the day might have beaten you, productivity has halted. Sometimes this creative and cognitive slump can be overcome with aid of caffeinated beverages, quick jaunt out of the office, etc.

It is impossible to escape advertising in today's world where an average city dweller is exposed to 5,000 advertisements a day. With this barrage of marketing we experience, a small percentage of this exposure is delivered via your mobile telecommunication device. Described simply by experts in mobile marketing the practice is at its essence personal marketing, and between Blackberries, Q's, iPhones, as well as other devices, mobile advertisers have plenty of opportunities to get reach the consumer on a personal level.

The world of Comic Con prior to the onset of major film interests has always been considered the hallowed ground of the œnerd. Those attending the four day celebration of all things comic-related were for the most part dismissed as a gathering of folks loyal to a genre of entertainment outgrown by the general public; subsequently, attendance at Comic Con has mostly been curtailed throughout the years to hardcore fans.

Since its inception in 2004, Facebook has been the younger sibling of social networking giant MySpace. Facebook differentiated itself by only offering membership to individuals with a .edu email address. However, the social network's original stance of isolationism was broken in 2006 when Facebook opened its doors to the general public, resulting in a 24 million person community.